The world has changed, relationships have changed, people have changed. However, many companies have not changed their way of managing the relationship with their customers, what makes their sales and turnover decrease. Today, the customer has many more options than a few years ago, so the only way to sell products is through adding value and differentiating from the competition. You either add value or have to lower your prices. What can be done about that? This was the context and topics discussed during the second edition of the lecture on "to sell without selling", which was held by Felipe Rey, and that counted with an important group of assistants at the CTCR.
During a whole day the assistants could take advantage of this new opportunity and get to know and understand the way of differently approaching a sale depending on the type of client. The lecture highlighted the opportunities of emotional sales, of being the main reference point in the sector, and above all, how to understand, analyze and propose solutions to gain high level results.
